Embracing the “no”

A Note From Sara

Whoo hoo! EXCITING NEWS!!! I’m proudly writing this post from my new office space, which I’ve dubbed “The Lux”. On Monday, Brian and I moved over a half-ton of furniture out of our home (some of it found a new home here, but most of it went to the dump). We got our work-out in, that is for. SURE. And I started seeing clients here on Tuesday! It’s been a BIG WEEK! I’m so grateful to be moving forward with my work as a health coach and cannot WAIT to be doing this FULL TIME! I absolutely LOVE LOVE LOVE IT!!!

Let’s get to this week’s featured article, shall we?

“No.” One hundred times.

Are you freaked out by the IDEA of someone telling you “no”? Do you come up with a bajillion reasons to put off asking something because you fear rejection? Um, hello and welcome to my world! Before I came across the idea of embracing “no” and turning the experience of hearing “no” into an exciting moment, I trapped myself in an anxious state of fear, planning, perfectionism, and worry.

And then I learned to embrace “no”. To look FORWARD to hearing that little, tiny, POWERFUL word. How? I decided that I will not plan my trip to Paris until I’ve heard “no” one hundred times.

Talk about motivation! I’m stepping OUTSIDE of my comfort-zone and asking people all sorts of things that I NEVER before had the courage to ask. Why? Well, I really, REALLY want to get started on planning my Parisian vacation. And the excitement behind planning my trip gives me the strength I need to (wo)man up, put myself out there, and ask for what I truly want and desire.

And an odd thing happened. It’s been challenging to get a “no”. I’ve actually set-up a spreadsheet to track each and every “no” so I tell how close I am to Paris. So far, I have just four…FOUR. That’s it. From the ENTIRE MONTH of February. But, on the flip side, I’ve had a TON of new opportunities and amazing situations come my way as a result of stepping out of my comfort zone and asking.

Apparently, it’s time to ask bigger things. I suggest you do the same.

Much love,


“No matter where you go or what you do, you live your entire life within the confines of your head.” – Terry Josephson


It’s such a pleasure to help those closest to us become happier and healthier. Please forward this blog post to friends, family members or colleagues who might be interested and inspired by it. – SH

About Sara

Sara Hefty (B.B.A. and H.H.C.) teaches workaholic women how to have it all and flourish without burning out, binging or being spiteful. As an expert in transformational health coaching, she holds women accountable for letting go of unwanted weight, being brilliantly nourished, grounded in truth and feeling confident, happy and playful every single day.

As a woman with her own weight loss story, wide-ranging family heritage of cancer, and a graduate of the Institute of Integrative Nutrition, Sara’s appreciation for convenient nutrient-dense food, personal growth, inspiring design, financial responsibility, and social entrepreneurship led to her “Pursuit of Ownership: Health, Home, and Legacy” model of heart-on-fire-hot empowered living.

Sara is the founder of PROJECT LUX and SaraHefty.com. She currently lives in Eau Claire, Wisconsin, with her husband Brian and hound-dog Raja.