Flip it! Flip it good!

How does one keep herself entertained while driving some 2,000 miles from Eau Claire, Wisconsin, to Tempe, Arizona? Why with an hour-by-hour update into her shiny new Flip camera of course! And I have to tell you that this project was more of an on-the-fly idea than anything else. Yes, a week or two before my trip, I did head to Best Buy to visit with Jim (the super-awesome sales consultant in the camera/video department) to buy my first video camera, ever. But it wasn’t until I was two minutes outside of Eau Claire and hit my first (and only!) detour that I thought an hour-by-hour update would be the most amazing idea. And it truly was! I had so many ideas, connections and insights running through my mind during this four-day drive! And I captured them! On 89 videos. Yup, I had an 80-plus-hour drive. Jealous?

Having trouble watching the clip? Check it out on YouTube!

You’ll have to forgive the awful camera work. Did I mention this was my first video camera? And that I was driving?

But here’s what’s important:

Amazing the difference an hour makes! (Can you believe that was just the first one?) Needless to say, it was an intense four-day trip from one side of the country to the other!

About Sara


Sara Hefty (B.B.A. and H.H.C.) teaches workaholic women how to have it all and flourish without burning out, binging or being spiteful. As an expert in transformational health coaching, she holds women accountable for letting go of unwanted weight, being brilliantly nourished, grounded in truth and feeling confident, happy and playful every single day.

As a woman with her own weight loss story, wide-ranging family heritage of cancer, and a graduate of the Institute of Integrative Nutrition, Sara’s appreciation for convenient nutrient-dense food, personal growth, inspiring design, financial responsibility, and social entrepreneurship led to her “Pursuit of Ownership: Health, Home, and Legacy” model of heart-on-fire-hot empowered living.

Sara is the founder of PROJECT LUX and SaraHefty.com. She currently lives in Eau Claire, Wisconsin, with her husband Brian and hound-dog Raja.